Cancel culture takes a beloved pub dish off the menu: the ploughman’s lunch

Her picture quickly went viral as members of the public shared her despair that one of Britain’s best-loved meals appeared to be falling victim to cancel culture.

Ms Deakins even posted a link to the menu on the pub’s website, in case anyone did not believe that the picture was genuine.

On Sunday night, she told The Telegraph: “Quite frankly, my reaction is that it is pandering and dangerous unless the pub owners have done it in a tongue in cheek manner and I hope they have.

“The tweet has gained some traction and people are absolutely sick of the nonsense and having to pussyfoot around because of a small minority who are eternally offended.”

The backlash soon appeared to be spreading to the online reviews of the pub, where a one-star review was posted on Sunday by one individual.

They said, simply: “[They] don’t sell ploughman’s lunch.”

Dicky Harrison, the landlord of The Tors pub, on Sunday said that he had been startled to see how much attention the renamed dish had received.

He told The Telegraph: The menu item was just meant as a bit of tongue and cheek. We live in a farming community with amazing women and men farming the land. It’s just a bit of fun and a nod to the amazing ladies who work the land here. I didn’t think it would cause offence, but in reality women plough too!”

Changing names for changing tastes

The ploughman’s lunch joins an ever-growing list of dishes and products that have been forced to change their names after criticism.

Last June, Waitrose announced it was relabelling its own-brand Kaffir lime leaves following complaints from customers that it was racist.

The word “kaffir”, which is also a slur used to describe black African people in South Africa, was removed from the ingredient’s packaging and replaced with “makrut”.

Similarly, Marks & Spencer was forced to change the name of the canned version of the pornstar martini cocktail, after feminist campaigners complained it was “normalising porn”. It is now sold as the Passion Star Martini.

The retailer had to make another rebrand earlier this year after it was deemed that Midget Gems, its popular variety of sweets, might offend people with dwarfism.

Marks & Spencer changed the name of the fruit gums to Mini Gems, following a campaign launched by Dr Erin Pritchard of Liverpool Hope University, who has achondroplasia, a form of short-limbed dwarfism.

Dr Pritchard said in a newspaper interview at the time: “I’m grateful that M&S ​​has been willing to listen to the concerns of people with dwarfism and has gone ahead with the rebranding.”


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