San Antonio’s “original” michelada shares family’s culture during Fiesta

A grandmother’s special recipe is the heart of a family-owned michelada stand at Fiesta De Los Reyes at Market Square, bringing in between $40,000 and $45,000 each year during Fiesta.

On Friday, Lorenzo Ramirez Jr. sat behind the counter and observed the crowds gathering for Fiesta De Los Reyes. Aiming to set the Fiesta mood, he selected a playlist of salsa, merengue and cumbias to lure customers to his booth selling what he bills as the “Original Michelada.”

“We back it up,” he said. “My grandma’s spice, nobody has [it] and everybody tries to get it, and they try, [but] they miss it. That’s why we call ourselves the original micheladas.”

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